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15min chapter
Keeping An Eye On Spotify’s Video Ad Strategy
AdExchanger
Spotify's Podcast Strategy and Organizational Structure
This chapter discusses Spotify's podcast strategy, their commitment to creators, and their new organizational structure that enables them to focus on impactful content. They emphasize the importance of transparency, attribution, and measurement solutions and discuss the value of high-profile podcast deals and the long tail of podcasts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode