3min chapter

The New Music Business with Ari Herstand cover image

How to Pitch Your Music for Sync

The New Music Business with Ari Herstand

CHAPTER

How to Clear Music and Place It in Media

"I like to think I have an imaginary one because I am forced to get in the trenches with licensing departments, managers, lawyers," she says. "My briefs famously hold the line. If you don't know where the bodies are buried, do not send the song." She adds: "Not everybody is prepared to do their part and that can be super problematic"

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