In Episode 43, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Stijn (Stan) Christiaens, Co-Founder and Chief Data Citizen at Collibra, where they discuss the framework to create financial value through data, which includes;
- The catalyst for launching Collibra
- What the title Chief Data Citizen means
- Setting up the chief data office inside Collibra
- Why people confuse Collibra for a data management software company
- Defining value and data monetisation
- Why selling data is the least common way of monetising data
- How to use data to turn it into money
- How the immaturity of the CDO role affects the ability to monetise data
- The 5 enterprise capabilities of the MIT data monetisation framework
- Why putting the data product in the middle is what makes the money
- The evolution of the data product and what it is or isn’t
- While monetizing data is difficult that’s not an excuse
- Why the ‘data as an asset’ trend will be unstoppable
- But, why most companies don’t treat data as an asset
- The Databricks V Snowflake debate
- Why most data vendors are like ants in comparison to the ‘hyperscaler’ titans
- Why those titans are benefitting Collibra
- Why organisations will never succeed in putting all of their data in one place
- Why the data vendor ecosystem still has a long way to grow
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