Pricing Psychology and Finding a Niche in Editing Business

#editing #editingtips #creator #creatoryoutube #editingeconomy We use Riverside both for meetings and remote interviews, try it for free https://creators.riverside.fm/TheEditingPodcast + use code EDITINGPODCAST for 20% off. Riverside recently launched new features: AI transcriptions, Teleprompter, Remove Silences, Automatic Captions and Short clips generator. #ad 0:00 - How Valuable Is An Editor? 1:12 - Build Your Business In The "Editing Economy" 5:25 - Good Editors Need To Be Good Marketers 7:08 - Use Riverside 8:22 - How To Put Yourself Out There 12:35 - How To DOUBLE YOUR PRICE As An Editor 13:44 - Advice for Middle Class Editors 15:23 - A Good Client vs. A Bad Client 17:29 - How to Ask for Ad Revenue Share 20:45 - The PROS of Leaving Your Client 24:34 - Editors Are Actually Creative Assistants 27:20 - Why Are Editors Becoming Creators? 29:27 - Why Becoming A Niche Editor Is Smart 30:54 - Why Short-Form Content Is A New Playground 32:40 - How Ed and Jordan Want To Niche Down 36:20 - Why Do Creators Pay Their Editors So Little? 38:20 - Ed's Keys to Make Yourself A Better Business Person Hosts:  @HillierSmith   @JordanOrme  Editor:  @TysonPellegrini  Intro Editor:  @TonyStoodios  Executive Producer: Vishnu Vallabhaneni Producer:  @AshleyJWoods  Thumbnail: G Additional music thanks to AllttA Optimum by AllttA: https://open.spotify.com/track/3cKill4XMFmrWQiXxR919s?si=64232e31cad14122 The Editing Economy and the Creator Economy are rapidly changing ecosystems, and while the importance of good editors has risen, their monetary value has not. In this episode, Hayden Hillier Smith and Jordan Orme speak to  @FilmBooth  aka Ed Lawrence on how editors can scale their businesses, participate in ad revenue share, and make more money at their craft. As these ecosystems undergo swift changes, the significance of proficient editors remains paramount, yet the commensurate financial recognition lags. In this enlightening episode, join Hayden Hillier Smith and Jordan Orme as they engage in a compelling conversation with Film Booth, renowned as Ed Lawrence. Discover invaluable insights into empowering editors with strategies to magnify their enterprises, partake in lucrative ad revenue sharing models, and ultimately amplify their earnings within their artistic endeavors. Don't miss this opportunity to unravel the secrets of thriving in the contemporary editing landscape, bolstering your business acumen, and capitalizing on the evolving digital terrain. The trio addresses the burgeoning "editing economy", pinpointing the escalating demand for video editors and the challenge of distinguishing oneself in a packed marketplace. They traverse topics from diverse monetization strategies, such as freelancing on platforms like Upwork to pioneering elite agencies, to the art of adept self-marketing for editors. Critical emphasis is laid on the display of sample edits and harnessing the potential of platforms like YouTube and Instagram. They also unpack the nuanced relationship dynamics between editors and content creators, championing revenue sharing as an incentive for perpetual skill enhancement and the merits of enduring collaborative bonds. The discourse expands to touch upon the multifaceted roles of contemporary editors, spanning from technical mastery to visionary creative direction. Thumbnail design in digital media, the advantages of onboarding local videographers, and the evolution of editors to creators are probed in depth. Other aspects like striking a balance between individual passion and industry commitment, the cutthroat competitive nature of video editing, the allure and challenges of short-form video on platforms like TikTok, and the business complexities where view counts don't directly translate to success are also explored. This episode is a reservoir of insights for video editors and filmmakers in 2023 eager to grasp the industry's pulse.