
How to Clarify Your Message to Attract More Ideal Customers With Terry Dean
Build Your Thing – The Podcast For Content Creators
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How to Make a Unique Promise
A product can have multiple benefits but you really have to pick one and I think a lot of people struggle when it comes to just making a choice okay so what angle am I going to use to actually promote my product. The first help with coming up with your new promise is looking at the desperate problem because if you defined your desperate problem well then you know that the promise you need to make. If somebody else's weight loss might be exactly how your system works or how it's put together let me jump over to a little bit different example I've been consulting clients one on one since 2006 I started online in 1996 I actually took one on one clients in 2006 until now.
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