The Logo, the Team, the Sponsor

There is a point at which the identification with the team becomes greater than the team identification with the sponsor. I don't want to put a date on it, cause ll sound dumb. At some point thea, the logo wins out. It's kind of like the failure of the corporate thing to modify. Ye, ye y. And then it will, you know what i mean? This, maybe this is not a proper way understanding the event, but it does eventually get a subsut ino the situation or into the right righ.