Is Machine Learning a Better Way to Target Your Ads?

Some advertisers are taking a different approach, which is leaning more heavily on the machine learning. Instead of predetermining these people will lite this creative message, you're then allowing the machine learning to find those whom the creative most resonates with, most strongly. It's not saying that hat the entire creative will be created by artificial intelligence, although maybe one day it will. But for us' it's really important about striking a balance over a over christmas and the sales period. So we have black friday, sort of kick starts it in november, then got christmas trading, and then you've got january - all geared around what is a a campaign called j...