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#131—Marcus Collins: Culture: The Hidden Force Shaping Behavior and Belonging

Outthinkers

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Connecting Beliefs and Behavior

This chapter explores the interplay between early and late adopters in understanding consumer identity, emphasizing the pitfalls of the Texas sharpshooter fallacy. It highlights the importance of belief in shaping behavior and fostering community solidarity, advocating for insights from behavioral science to drive effective social change.

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