Exploring AI and Machine Learning: A Book Recommendation

Jack Chambers-Ward sits down with Chris Ridley from Evoluted to discuss an innovative solution for managing SEO and PPC campaigns simultaneously.They explore how this tool can help businesses save money by avoiding search term cannibalisation. Chris shares insights on balancing organic and paid strategies, the importance of understanding SERP competition, and the evolving role of AI in search marketing.

Links to follow Chris:

• Website: https://www.evoluted.net/
• LinkedIn: https://www.linkedin.com/in/chris-ridley/
• Linktree: https://linktr.ee/PPC_Chris
• Digital E-A-Ts: https://www.digital-eat.com/chris-ridley/
• Related article: https://www.evoluted.net/resources/seomonitor-adsync-script

00:00 Introduction

01:01 Welcome to Search With Candour

02:40 Welcome Chris Ridley

04:31 The Concept of Search Cannibalisation

15:03 Implementing the Tool: Technical Details

17:40 Challenges and Future Adaptations

31:33 Understanding User Journeys and Brand Awareness

32:25 Google Ads Reporting and Data Transparency

34:55 The Importance of Business Objectives in Marketing

37:58 Multi-Channel Marketing Strategies

46:11 Effective Use of Remarketing

50:51 Recommendations and Tools for Marketers

56:56 Upcoming Guests and Future Topics