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307: Mode: How 3 First-Time Founders Built an 8-Figure SaaS - with Benn Stancil
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
How to Brand Your Product With Collaborative Analytics
It's basically a positioning that you've got to be so careful about the words you use, because BI or dashboard or any of these other things could set. It's easier in some ways to get people to brand your product with those things if you just call it back. It's harder in that the word they remember is collaborative. If you can't do it in two or three words, you've kind of already lost the battle.
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