022 | Traditional to Modern Occasions | How they evolve and What Consumers Need | Part 1/2 with Paul Hletko of FEW Spirits and Goza Tequila (Chicago, IL, USA)
MAFFEO DRINKS
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Balancing Product Innovation and Commercial Success
Exploring the delicate balance between creating unique products and focusing on commercial viability, this chapter highlights the need to understand customer needs and adapt distribution strategies. It also discusses creating hero products, limited-time offerings, and collaborations to reach new market segments and evolve drinking occasions.
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