The Parallel Story of the Japanese Car Toy Industry

In 1964, Lesney contacts our boy, Fred Bronner, and he has this stack of matchbox cars that he's been selling. They say, okay, we're going to buy those all back from you. And then they probably both take a little car and go in front of each other. This was a new phenomenon. So for someone to have this, they would have had the kind of the hottest thing on the market at the time.