#75 - How To Grow Your Coaching Business (Coaching Business Fundamentals)
The Coach's Journey - build a coaching business with integrity
Building Connections and Insights for Coaching Success
This chapter highlights the importance of providing potential clients with opportunities to experience coaching services. It discusses strategies for producing valuable content and engaging with the community to establish a sustainable coaching business and convert interest into clientele.
The Coaching Business Flywheel is the culmination of Robbie Swale’s seven years of supporting coaches to grow their coaching businesses and five years of interviewing coaches on this podcast. It is his attempt to take all that work and answer the question: how do you grow a coaching business?
In this episode, the first in a series exploring this question and model, Robbie and Ruth slow down to explain how the Flywheel can support you in creating an authentic, sustainable coaching business.
Robbie shares the origin of The Coaching Business Flywheel, and why he thinks this is an important contribution to the field, including what he got wrong when he first delivered talks and workshops about flywheels and coaching businesses.
In this episode, we cover:
The five fundamental things you HAVE to do as a coach if you want a sustainable business (and why no coach can have a business without them).
How a flywheel can be used to create a virtuous cycle in any business, and what that looks like for coaches.
Why this isn’t six easy steps to six figures in six months.
Why practising each element on the Flywheel is desirable regardless of the business outcomes.
The next episode in the series will be out in a couple of weeks.
To see a diagram of the Coaching Business Flywheel, and read Robbie’s ebook, An Introduction toThe Coaching Business Flywheel,visit https://www.thecoachsjourney.com/the-coaching-business-flywheel
For more information about Robbie, visit https://www.robbieswale.com/
For more information about Ruth , visit http://www.daretorise.co.uk/
Read more about The Coach's Journey at www.thecoachsjourney.com.
Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg
To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.
THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN:
A diagram of The Coaching Business Flywheel: https://www.thecoachsjourney.com/the-coaching-business-flywheel
Robbie’s ebook, An Introduction to the Coaching Business Flywheel, is available for free here: https://www.thecoachsjourney.com/the-coaching-business-flywheel
Robbie’s solo podcast episode about The Coach’s Journey Community and Group Coaching Programmes: https://www.thecoachsjourney.com/podcast/robbie-on-new-work-group-coaching-tcj-communty
Robbie’s solo podcast episode about using The 12-Minute Method to grow your coaching business: https://www.thecoachsjourney.com/podcast/episode-35-robbie-swale-12-minute-method
Robbie’s solo podcast episode bringing together videos about the nuts and bolts of a coaching business: https://www.thecoachsjourney.com/podcast/robbie-on-structure-first-conversations-marketing-price
Robbie’s solo podcast episode bringing together videos about the three key stages of a coaching business: https://www.thecoachsjourney.com/podcast/episode-12-robbie-on-three-of-the-most-important-parts-of-growing-a-coaching-business-commitment-creating-it-and-doing-your-own-work
Jim Collins on the Tim Ferriss Show: https://tim.blog/2019/02/18/jim-collins/
The Prosperous Coach: https://richlitvin.com/book/
Joel Monk on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-6-joel-monk-conversations-at-the-cutting-edge-of-coaching
Phil Bolton on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-2-phil-bolton-from-forensic-accountant-to-the-go-to-career-coach-in-london-and-on-to-work-with-ceos-mds-and-founders
Robbie on The Coaching Inn with Claire Pedrick: https://podtail.com/podcast/the-coaching-inn/s4-episode-11-business-builder-for-coaches-the-coa/
Robbie’s video about The Prosperous Coach Flywheel: https://www.youtube.com/watch?v=v2FkyWOIGeQ
Robbie’s talk for Henley Business School Marketing Group for Coaches: https://www.thecoachsjourney.com/podcast/72-creating-clients-and-cultivating-confidence-a-deep-dive-into-coaching-business-growth-robbie-at-the-henley-business-school-coaching-marketing-group
The Coach’s Journey Community: https://www.thecoachsjourney.com/community
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