Tips and Tricks for Growing a Successful App

Gina Gotthilf was the VP of Growth at Duolingo, the most downloaded education app in the world, leading the team that built its user base from 3 to 200 million. She also led Tumblr's growth in Latin America and participated in the Mike Bloomberg presidential campaign to help oversee digital ad campaigns at a historical daily spend. 

In 2020, she joined Brian and Yuri as a co-founder of Latitud, to help engineer serendipity for the top doers and thinkers in the Latam startup ecosystem. 

In this episode, Gina talks a bit more about what we’ve been up to, but mostly about her own journey, challenges and learnings. Stick around to find out: 

• What hyper-growing startups running seamlessly from the outside are really like in the backstage. 
• Some of the growth tactics early-stage founders can benefit from. 
• Her biggest F-ups. 
• And her takeaway from pitching Duolingo to President Obama in the White House.  

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