Rolls Roice, Is It a Brand Adverb?

oglvy spent three weeks researching this ad, talking to rollsroyce engineers and understanding the target customer. He was obsessed with nailing the message to compel that customer to purchase when the time was ripe. The company's focus is clearly more on winning cans awards by shocking people than actually selling products. For example, one of the best known campaigns, best known in the ad industry, not necessarily by consumers, is the mouldy whapper.