3min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

EP 28 - Producing High-Converting Ad Creative At Scale, Facebook's Advantage+, and More

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

How Much of Spend Is That Commanding?

I feel like the index fund if we're going to extend that analogy is going to become this like automation or advantage plus campaign right where it's going to be this safe bet that you just put money into. I would say so out of the total budget 10% is always allocated to testing. And then within that, there's like a small budget that's allocated to just retention using advantage plus, right? Which is why we're seeing decent results. We're kind of just leaning into it. Just testing it out, but I mean, between the cost cap and the advantage plus, they're bringing in very similar results like there's nothing crazy about it.

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