Episode 4: Should I build my personal brand?
Soft Skills Engineering
00:00
Building Your Personal Brand
"I think the cat's out of the bag. Jameson and I have a pretty strong bias against building your personal brand," he says. "It doesn't fit the way I allocate my time." And also, it's really hard to do that stuff well; you don't even want to carry around that incentive,. He adds: "There are all kinds of weird incentives when you get into this really deep"
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