The strategy would become known as prevention through deterrence. It was developed thanks in no small part to an accumulation of media narratives in the early 1990s about people crossing the border, especially via the Rio Grande. The next year, 1994, which also saw the beginning of NAFTA, also saw the launch of Operation Gate Keeper,. This was designed to further militarize the border and use the element of starvation to deter illegal immigrants.

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