The MLM Surge: A Pandemic Phenomenon

This chapter explores how the COVID-19 pandemic catalyzed a significant rise in multilevel marketing (MLM) schemes as individuals sought alternative income sources during lockdowns. It discusses the intersection of social media and MLM, emphasizing how platforms enabled the normalization of selling, particularly among younger influencers. The speakers examine the deceptive tactics used in MLM marketing and the complexities surrounding financial fraud associated with these schemes.