76. Co-creation + user generated products w/ Aleksija Vujicic
On The Other Side
00:00
The Future of Brands
I feel like part of what this actually gets down to is as you have things like AI, but also in a way you could start to see the company that produces for example, the air force ones that a community voted on. In this case, Nike, like Nike then just becomes this container, right? For people to basically put ideas into and it kind of makes me start to think like for a long time, I think it was we very much had the perspective, especially in like the Silicon Valley, whatever vibe, that like ideas are cheap. And execution is just like cheap and easy, which feels like a massive paradigm shift.
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