E892: Google just dropped the December 2025 Core Update, and the early signs point to major SERP changes - not just rankings, but how traffic is distributed.
I break down what we're seeing so far: - Massive volatility across top-of-funnel sites - Click-through rates collapsing even when rankings stay the same - Video thumbnails disappearing from organic results - YouTube carousels taking over key queries - AI-generated sites feeling renewed pressure - Why some sites dropped hard - and then rebounded
I also cover real-time reactions from SEOs and publishers, including Reddit reports that surfaced before Google officially announced the update, plus early predictions on who benefits, who loses, and why this feels more like a SERP restructuring than a traditional penalty.
We'll talk about: - Why YouTube is winning this update - What this means for AI content and "AI slop" sites - The future of Reddit, parasite SEO, and platform dominance - Why authentic, fast-answer content continues to get prioritized - How bottom-of-funnel SEO holds up during core updates
This update is expected to roll out over three weeks, so this is an early analysis — and I'll be covering it more as the data comes in.
This is Episode 892 of The Edward Show - 892 days in a row without missing an episode.
⭐️ Google Search Central's post - https://www.linkedin.com/posts/googlesearchcentral_google-search-status-dashboard-activity-7404935154072371201-0fKv/ ⭐️ Google December 2025 Core Update Is Rolling Out - You Surprised? - https://www.seroundtable.com/google-december-2025-core-update-40569.html ⭐️ Reddit chatter - https://www.reddit.com/r/SEO/comments/1pk3cvd/december_3rd_algorithm_update_massive_traffic/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Google's December 2025 Core Update Announcement 00:32 Previous Updates 01:31 Community Reactions to the Update 03:42 Harpreet Singh's Predictions 04:31 Analyzing Core Update Effects 05:26 Future of SEO and Content Prioritization 08:21 Move Down the SEO Funnel 10:06 Conclusion and Final Thoughts
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #googlecoreupdate #marketingnews #digitalmarketing
