Steal the Show with Michael Port cover image

How to Use Writing as a Thought Leader

Steal the Show with Michael Port

CHAPTER

How to Change Your Brand Identity

What you value will determine where you go. What somebody wants can often tell you who they're trying to be or become. So the decisions about how to change your brand are shaped by where you want to go. It's like a journey that's a circle almost. It starts with your values and it ends with your values. And there's an evolution along the way, and your audience comes along with you.

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