2min chapter

Your Undivided Attention cover image

From Russia with Likes (Part 2) — with Renée DiResta

Your Undivided Attention

CHAPTER

What's My Drip Campaign Email Look Like?

The worst emails are the ones where it says like, hey, you know, and you like thank you, know the guy. It's a very powerful motivator. Nobody ever feels sorry for the spammer whose email doesn't make it to the top of your inbox. If platforms didn't have some protections where they say this is a low quality domain, our inboxes would be flooded with crap all the time.

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