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How Is Peloton So Good at Getting Us To Exercise?
The Irrational Mind | With Kristen Berman
The Messenger of Factors in Behava Science
Pelaton is using what behavora scientists call the messenger of fact to increase motivation. The messenger of fact is the weight we sign a piece of information based on how we feel about the source of that information. So for you, what is one tip that you would give somebody who wants to work out more? You get to say one thing to this person. What do you tell them? Make it so easy to do that you feel that it's ridiculous for you not to. Like make it's break down every single barrier to working out an i thinkthat that's bring it home.
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