The Swyx Mixtape cover image

Commitment and Consistency [Robert Cialdini]

The Swyx Mixtape

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The Six Principles of Chadini's Book

In one study, hung juries were significantly more frequent if the jurors had to express their opinions with a visible show of hands, rather than by secret ballot. Once jurors had stated their initial views publicly, they were reluctant to allow themselves to change publicly. So that's an important principle, and i think something i'll be trying to do going forward.

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