2min chapter

Because You Need to Know® cover image

Better Communities of Practice with Andrew Trickett

Because You Need to Know®

CHAPTER

How to Sell Your Idea to the Big Corporate Big Piggy Bank

Andrew Keen: How do you sell that concept as a return on investment to the big corporate big piggy bank? "You can't have the mandatory idea. You're not," he says. But also, it's a selling point to retain your staff."

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