Is There a Dialogue Between Aspiration and Potential?

There are certainly times where i've been o in a room with a client team and we have a brilliant idea, but it's not any set of capabilities that that organization has. We have to hold that and reflect on do we want? Is it worth it to build those capabilities to morrow, or five years from now? And then is that maybe not the moment that needs to matter most, or do we need to pull it forward? I can see we have a couple of questions from aaron about m how does this extend into bto b service! Neer, when you'r, when your clients are another company or another ente, ow, have you worked on things