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6min chapter
S3 Ep4: Sheryl Cababa – Systems Thinking for Designers
Power of Ten with Andy Polaine
The Cobra Effect and Perverse Incentives
The Cobra Effect is a classic example of perverse incentives. People are being incentivized to do the thing that you're actually hoping they don't do. A good understanding of within the organization in what are the metrics, what is your manager measured by? What are your executives measured by helps inform like the decisions that you make and also gives you the ability to potentially challenge those KPIs.
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