Not every community has a large buckets and that's concerning for certain people. Some communities are niche and really small and they might not have the power to really power a business. Not having a large budget, not having a ton of resources when you start a business, obligates you to be creative. You don't build community by trying to sell them products; you do by building the products with them.
Maya Nazareth is an award-winning entrepreneur transforming the world of women's MMA. She started Alchemize Fightwear at 20 years old with $2K to her name. Alchemize is now a multiple 6-figure business disrupting the athletic apparel space.
Top 3 Value Bombs:
1. It's not about you, it's about the customer.
2. Creating immense value for the people around you who interact with the brand and turn it into an ecosystem that benefits that community and that customer.
3. Work with those customers or those community members to develop the solution with them to creating evangelist customers and de-risking your business.
Follow Maya on Instagram - Maya's Instagram
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