How to Set Expectations for Success

Vic Strecker is the founder and CEO of Johnson & Johnson Health Media. His new book, The Happiness Project, looks at how to help people change their behavior over time. He says there are three core tenants that must be taken into account when you're designing a product or service. These include: People are different; they want something different for themselves.; context matters; it's really hard as designers to understand the world in which we live.