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Advice Line with Perry Chen of Kickstarter

How I Built This with Guy Raz

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Scaling the Spice: A Hot Sauce Journey

In this chapter, the co-founder of a gourmet hot sauce brand shares their entrepreneurial journey, from crafting mild yet flavorful sauces to achieving significant sales growth. They discuss the challenges of scaling the business, navigating retail markets, and balancing full-time jobs while seeking innovative growth strategies. The conversation emphasizes the importance of setting clear goals, community support, and the potential for selling the brand in a competitive market.

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