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134.2 - The Story of Starbucks Coffee

American English Podcast

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The Coffee Bar Business of Howard Schulz

The founders of Starbucks didn't want to sell brewed coffee. They just wanted to sell bagged beans. Howard Schulz was a businessman through and through. He knew how to convince even the most skeptical people of a good idea. The result? It made exponentially more money than any of the whole bean coffee or tea sold.

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