Piloting AI - Making a creator out of every marketer
AI Edge for Enterprise Marketing
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Harnessing AI for Marketing Innovation
This chapter explores the integration of AI in customer marketing, emphasizing experimentation and practical applications. It discusses the importance of clear guidelines and a supportive culture for embracing AI, as well as the need for collaboration between AI and human creativity. The chapter also addresses the initial challenges faced by marketers and highlights strategies for leveraging AI effectively to enhance content creation and overall marketing performance.
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