3min chapter

The Art of Online Business cover image

How to Find the Best Facebook Ads Audiences to Target

The Art of Online Business

CHAPTER

Understanding Audience Retention and Targeting in Facebook Ads

This chapter explores the significance of audience retention when utilizing Facebook Ads, focusing on the advantages of a 180-day targeting window for website visitors. The speakers provide actionable tips for creating custom audiences in Ads Manager while highlighting common pitfalls to avoid.

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