5min chapter

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One on One with A and Z #3

a16z Live

CHAPTER

How Do You Predict the Market Size of a Product That Doesn't Exist Yet?

Entrepreneurs bet their lives on these ideas. They generally thought about them before they did that. The good news with companies going into markets that don't exist yet is no incumbent competitors by definition, right? And so like if you get your thing figured out and get product market fit, you can just go, right? Without somebody coming in and trying to stomp on you. It's a very complicated thing. So I think we really much more look at the quality of the founder and thequality of the idea itself and how big a breakthrough it is.

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