The Importance of Focusing on What's Never Going to Change

Darren Hardy: Focusing on what's never going to change is more important than trying to anticipate how something might change. 15 years ago, he sat on a panel with four other experts from the publishing industry and said that while technology has changed dramatically, people have not. People are getting caught up in chasing the change,. And forgetting what this business is actually about. He says you can build a business strategy around the things that are stable in time. The world of publishing as we know it is over forever. It's changed the fourth expert stated  with a profound and slightly ominous tone. With all eyes now on me, I took a deep breath and said the one thing nobody expected