🧴 “Lather me in CeraVe” — Neutrogena’s skincare mistake. The NYT’s Wordle milestone. FTX’s perfect bankruptcy.
The Best One Yet
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Missed Opportunities and Diversification
This chapter explores a skincare brand's mistakes in marketing and engagement, contrasted with a competitor's success. It then delves into The New York Times' strategy of diversifying beyond news to attract 10 million paying subscribers through non-news apps, sustaining journalism amidst digital disruption.
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