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The Power of Hip Hop
The first person that stands out to be is Sylvia Robinson and what she had done with Sugar Hill game. That was the true like, hey, let's start selling records. The next big push that we saw was Def Jam and the start of that label. Run DMC when their Maya Dita song comes out, they are in Madison Square Garden. They hold that Adidas shoe up into the air and then they see everyone else in the crowd follow along. Those are some of those moments that build that you just see how that continued to snowball and grow over time.