Everett Taylor is the CEO of Kickstarter. He shares his strategy for remaking and elevating the business. Also, he explains how a prominent black CEO like himself can help blow the doors open for other people of color.
To breathe fresh life into an established platform, Kickstarter’s new 33-year-old CEO Everette Taylor is shaking things up – and he’s unapologetic if it makes people uncomfortable. From bold new product lines to bold statements, Taylor is working to kickstart Kickstarter’s existing community while aggressively pursuing new users. Marketing is product and product is marketing, he says. “I want to build a juggernaut.”
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