The advertising insertion is so seamless. I mean, it genuinely as in, a lot of times i'll see the sponsored result at the top and then the the third ris of, the third organic result will be the same thing. So you're basely paying for every organic click. And the users on amazon and the users on google don't know the difference. This is something the f t c should investigate. They don't actually know thei'r clicking on an ed. But these companies, youno, have figured out a way to dodge this one.

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