
#277 Prospect Dream B2B Clients (by using content) - Trevor Park
Breaking B2B - B2B Marketing & Demand Generation Podcast
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Targeted Ads and List Building
Google is fine for just kind of broad approach but if you start digging into like LinkedIn like most of our target demo is on LinkedIn in some capacity. For us to get in their content top of mind and then they have the in mail so you can do actually. Email delivery to their LinkedIn message, which also helps with relevant targeting.
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