Navigating Social Media Knowledge Sharing

This chapter explores the dynamics of knowledge sharing on social media, particularly through X (formerly Twitter), emphasizing the value of well-crafted text-based content. The discussion contrasts various platforms and highlights how engagement impacts visibility and personal branding within these digital spaces. Additionally, it reflects on the shift from follower-based models to algorithm-driven reach, stressing the significance of nurturing a dedicated audience over simply seeking broader follower counts.