#305 Why Middle of Funnel is Key For B2B Marketing - Ellen Schwartze
Breaking B2B - B2B Marketing & Demand Generation Podcast
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How to Prove a Mid Touch and MidFunctional Offer Is Working
A lot of tech companies, especially are making job cuts left, right and center. So if we're a marketer trying to propose a mid touch and mid funnel offer, any tips for how we can get buying from the C suite? First step is to underline your baseline or sorry, first step is to understand your baseline metrics. The other thing too is just seeing, so you've got 100 ebook downloads of those 100. What did they do next? It's a lot of finding how good is that next step?
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