Fitness Business School - 338 - Building and Managing an Audience
The Fitness Business School with Pat Rigsby
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Building a Pool of Leads
A lot of people think about a lead as somebody deciding whether or not I'm the right solution for them. For me, that's at a different stage of the relationship. So if we think about leads, our goal is to build a pool of leads and demonstrate that we can be helpful. We want to have social proof so they can see that it's not just us saying it, but there's some evidence that other people like them have gotten a result.
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