Reciprocal Linking

Google says reciprocal linking is bad in the sense where you're paying for a link, or it's a tit for tat. Cogla as a problem with that, two websites linking to each other, though, i don't think it is necessarily a problem. It's just o now, how it's done, write wikipedia probably links to, you know, company's profile ono company page. I mean, sights, web sights. That's how the web works. Everybody kind of winks back to each other.