How to Win More Budget by Talking Like a CFO
Sales Pipeline Radio
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Bridging the Gap: Marketing and Finance in B2B
This chapter delves into the disconnect between marketing and finance in B2B organizations, stressing the importance of trust and communication for budget allocation. It discusses the challenges marketers face in justifying investments to finance departments, particularly with long-term ROI initiatives, and the necessity for marketers to grasp financial principles to align their goals with fiscal accountability.
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