(Preview) When AI Hits Digital Advertising, What the IT Era Can Teach Us About AI's Impact, Chip Questions and EV Mechanics
Sharp Tech with Ben Thompson
00:00
Exploring AI Impact on Video and Advertising ROI
Exploring AI's role in video creation and advertising, the chapter discusses its potential to replicate influencers, emphasizing the importance of ROI in advertising platforms like Facebook. The conversation also covers the resilience of platforms against big advertisers leaving and the cost-saving potential of TikTok for smaller video producers.
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