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Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming
Acquired
Nintendo's Strategy for the Next Decade
The Switch is like a Nintendo version of a platform based publisher. So you've got this audience there that's pre-qualified where you've got their credit cards, hundreds of millions of users. And so you just use it as a way to lower your customer acquisition cost effectively to zero for the next products that you launch in the pipeline. It just gives you tremendous competitive advantage. I think we will learn a lot about what their strategy is going to look like for the next decade in the next 90 days.
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