The Importance of Culture in Project Management

I would say culture across the piece from a product, operational, engineering, overall strategy and approach. It really is the most important thing. I have seen having that kind of constant check-in loop with your customers, I think, can really, really help with that. We've said that this is like objectively hard. You're going to come unstuck at some point or there's going to be sort of like dips in enthusiasm. How do you sort of deal with those?

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