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Podcast: Breaking the Rules and Generating Insights with Mona Patel

The Product Experience

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The Mismatch Between Insider Insight and Customer Perspective

Lao and Lasso is a consulting firm that specializes in business strategy. The company has worked with some of the world's biggest brands, including Facebook, Twitter and Google. Lao says she sometimes misjudges what her clients need from insider insight. "I had never done business strategy besides my own business before"

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